SUNDAY SPOTLIGHT: PHULKARICO
Gurlynn Gill, a 20 year old Bay Area native is the brain behind the beauty of Phulkari Co. A brand that boasts over 4k followers on IG and an impressive catalog of apparel. It feels as if it were yesterday when Phulkari Co first stepped into the light with their pocket tees, turning IG stories and Twitter timelines into a vibrant display of culture and heritage. I believe many would agree that 2018 was the year of the Phulkari as seen by PhulkariCo, YourOwnRuler, and your very own anmolebrar (its my blog, don’t hate) but Gurlynn without a doubt was the frontrunner all year long. I recently got the chance to ask her a few question regarding the origin of her company as well as a few details about her personal life.
When did you first come up with the idea of starting a brand?
The idea came up over a dinner conversation in December 2016. At that time it wasn’t something that I thought I would be pursuing. It was just a “that would be cool” thing. But I spent all of 2017 thinking about it and would spend my free time working and developing the OG Pocket Tee.
What steps did you take from the very start till launch date?
The very first step was the design. I chose the pocket tee because I thought it would be easy. It turned out to be a very complex and intricate design. I did not have designing experience or know anything about manufacturing clothing so I spent a lot of time reading, researching, and asking questions. Once I had the design, the tough part was finding a supplier who could make the dream a reality. The very first person I went to literally cut a square off a Phulkari chunni, sewed it onto a tee and presented it to me. I was finally able to find the perfect supplier and get shirts made for the initial launch. The initial launch was alright. I did a backyard IPhone photoshoot and made a quick basic site. We sold out the first week and I’ve never felt more proud of myself. I had spent a whole year working on this project and during the launch is when I finally began to see it come to life.
From your experience which step was the hardest?
I think the hardest part was realizing that not everyone will be happy and want to be a part of your journey.
Name a mistake that took place and how you solved it?
A mistake I made was during the initial phases of market research. I had sent out pictures of the designs and was trying to figure out color schemes and how men and women react but I didn’t watermark the pictures or have any control variables. I got lucky then and my design was safe but it definitely taught me to be more overprotective of my work in the future especially if it hasn’t been released yet!
If you could pass on one piece of wisdom to the next generation what would it be?
If I could pass one piece of wisdom, it would be to follow your heart. It’s a statement that is oversaid but I find it to be so true. We are sometimes so prone to listening to others that we forget to listen to ourselves and our dreams. So do what feels right to you and what makes you happy and content!
Light blue hence the Blue Orchid Collection!
Plug a brand you think is dope!
Above the Hype! Raj has created a whole lifestyle and beautiful message behind his brand and I mess with that! His designs and quality of clothing is remarkable. He’s been a great mentor to me as I decided to get into the clothing industry. Down to earth guy with an amazing backstory and message!
How did your parents initially react and how do they feel now?
Initially, they were on and off. Sometimes mom would be on board and sometimes she wouldn’t. Same with dad. But now they are both so supportive! My mom buys the merch and rocks it where ever she goes! It’s truly a blessing!
Favorite feeling that you’ve experienced while on this journey?
My favorite feeling cannot be described. When you see people getting excited over something you created and you see them reppin’ it; you cant express that in words! It’s been heart warming to have people from all over the world give the brand so much love and support!